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專任教師
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專任教師

  • 名稱
    馬宏諭
    Ma, Hon-Yu
  • 連絡電話
    18120
  • 信箱
    hyma128@pu.edu.tw
  • 個人著作參考網址
    請點選這裡請點選這裡
  • 最高學歷
    虎尾科技大學 資訊管理系 碩士
  • 研究專長
    電子商務、計算機概論、統計分析、管理資訊系統
  • 教師個人網址
    請點選這裡請點選這裡
年度 參考文獻格式
2023 Ma, Hon-Yu, Hwang, Hsin-Ginn(2023). Shopping to survive or shopping to surprise? Exploring the role of crisis awareness in consumer behavior during the COVID-19 pandemic. Current Psychology, Vol. 43, No. 20, p.p18748-18765 [SSCI].
2016 2. Hou-Yi Lin, Shiang-Ray Wang, Te-King Chien, Hon-Yu Ma(2016). A study of Systematically structuring application software. International Journal of Innovations and Advancement in Computer Science, Vol. 5, No. 3, p.p12-20 [其它].
2015 Te-King Chien, Hou-Yi Lin, Hon-Yu Ma(2015). Establishing the Development Mechanism of ERP Report. Journal of Enterprise Resource Planning Studies, Vol. 2015, No. 0, p.p1-12 [其它].
2015 Te-King Chien, Hon-Yu Ma, Ya-Chi Kao(2015). Dilemma in Online Shopping How to Select Online Shopping Platform. International Journal of Information Science and Management, Vol. 13, No. 0, p.p17-26 [其它].
2014 簡德金、林靖權、馬宏諭(2014)。網路商店人氣及其效應之研究。中華管理評論國際學報，第18卷，第2期，頁1-21 [其它]。
2014 Ching-Chuan Lin, Te-King Chien, Hon-Yu Ma(2014). The Effects of Popularity: An Online Store Perspective. International Journal of Information Science and Management, Vol. 2014, No. 0, p.p1-11 [其它].
2014 Hon-Yu Ma, Ching-Chuan Lin(2014). What dynamic capabilities are needed in ERP activity?. New Marketing Research Journal, Vol. 2014, No. 0, p.p1-18 [其它].
2013 簡德金、馬宏諭(2013)。國家品質獎評審系統重建之研究。中華管理評論國際學報，第16卷，第4期，頁1-22 [其它]。
年度 參考文獻格式
2026 Chen, Jin-He, Ma, Hon-Yu*, Liu, Kuo-Yu(20260109~20260109), Development and evaluation of a green AI computing platform based on task-technology fit:A case study of university idle computing resource sharing, 2026 Circular Economy International Conference.
2023 Ma, Hon-Yu*, Hwang, Hsin-Ginn(20230527~20230528), Edge learning for early recognition and management of sepsis: Leveraging localized computation and real-time analytics for improved patient outcomes, 12th International Conference on Healthcare Information Management (UHIMA).
2022 Ma, Hon-Yu*, Hwang, Hsin-Ginn(20220514~20220514), The impact of COVID-19 on online shopping: In S-O-R framework, 33th International Conference on Information Management (ICIM).
2017 Dai, Hou, Li, Han-Lin*, Ma, Hon-Yu, Shih, Chia-Hui(20170602~20170602), Developing visualized ball for diagnosing cervical spondylosis: Chinese medicine perspective, 2016 International Conference on Applied System Innovation (ICASI).
2017 Ma, Hon-Yu*(20170602~20170602), Reviewing the use of structural equation modeling in healthcare information research, 12th International Conference on Healthcare Information Management (UHIMA).
2016 Lin, Daniel, Lin, Hou-Yi, Chien, Te-King*, Ma, Hon-Yu(20160526~20160530), How can we systematically develop an app software?, 2016 International Conference on Applied System Innovation (ICASI)(p.p1~4).
2015 Chien, Te-King*, Ma, Hon-Yu, Kao, Ya-Chi(20150712~20150716), How to successfully establishing online stores?, 2015 IIAI 4th International Congress on Advanced Applied Informatics(p.p3~7).
2015 Chien, Te-King*, Ma, Hon-Yu, Yang, Kai-Chi(20151206~20151209), Why is your E-store popularity always lower?, 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)(p.p616~620).
2015 Chien, Te-King*, Ma, Hon-Yu, Hou, Kai-Lun(20151206~20151209), A study for establishing ideal CRM system function structure, 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)(p.p681~685).
年度 獎項名稱 頒獎單位
2025 第十八屆台灣管理學會論文大賞：AI應用論文競賽 台灣管理學會
學期別 班級 科目代碼 科目名稱 修別 學分數
1142 資管三B 00884 作業系統 必修 3
1142 資管一B 09753 資訊入門(二) 選修 1
1142 資管三A 00884 作業系統 必修 3
1142 資管一A 09753 資訊入門(二) 選修 1
1142 資訊能力Ia班 12883 邏輯思維概論 必修 2
學校名稱 論文名稱 學位
虎尾科技大學 資訊管理系 碩士 Exploring Adoption Intentions Toward ChatGPT for Companionship Facilitation: An Integrated Framework Based on CASA and UTAUT2 博士論文